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Creating a campaign

Campaigns → Create. Pick a list, design or reuse a template, choose a sending server, and either send immediately or schedule it — scheduled sends are dispatched by the background queue at their scheduled time, so the queue worker and cron entry both need to actually be running.

Tracking

Every sent campaign automatically tracks:
  • Opens — via a tracking pixel
  • Clicks — every link in the email is rewritten to route through a tracked redirect first

Reports

Campaigns → [campaign] → Report. Per-campaign send/open/click stats.

Bounce & complaint handling

If you’ve configured a verified sending domain on your Amazon SES sending server, bounces and spam complaints are handled automatically and feed back into subscriber status — a hard-bounced or complained address won’t keep getting sent to.