Skip to main content

​
Lists

Lists → Create. A list is the container your subscribers and campaigns are organized around — most accounts will have more than one, split by audience or signup source.

​
Adding subscribers

  • Manually — Lists → [list] → Subscribers → Create
  • CSV import — Lists → [list] → Import

​
Opt-in

Each list can require single opt-in (subscriber is active immediately) or double opt-in (subscriber must click a confirmation link sent to their inbox before they’re active and eligible to receive campaigns). Every list gets its own public, no-login-required links:
  • Subscribe — for embedding a signup form on your own site
  • Unsubscribe — included automatically in every campaign send, per subscriber
  • Confirm — the double opt-in confirmation link, if enabled
These are real, tokenized links (not just “email us to unsubscribe”) — required for any legitimate email sending, and what keeps a list’s actual send-eligible subscriber count accurate.